Data Think Lab
We are an independent data strategy agency dedicated to unlocking the potential of your data to drive growth and innovation.
Design Thinking approach
applied for solving your data business challenges
Ethical Board
in charge of data verifications
and limiting biases
Deliverable
creative solutions, concise reporting, and elegant dashboards
Our Services
Audit
We frame data challenges together with your team and then adapt the best solutions to measure data in order to drive growth.
We understand that defining these challenges can often be the most challenging aspect, and our years of entrepreneurial experience, blending business acumen, data expertise with design thinking methodologies have honed our ability to excel in this area. We operate with an internal expertise and a wide network of data experts to ensure full data stack process from audition to delivery.
We also imbue your team with the culture and practices essential for data-driven insights, positioning you powerfully in the competitive arena.
Design Thinking
Process
While data forms the foundation of our predictive capabilities, we remain mindful that data interpretation technology is not immune to errors, which can lead to inaccuracies. To uphold the highest ethical standards in data-driven decision-making, we've established an Ethical Board with a pivotal role.
The Ethical Board diligently verifies every piece of information and raises ethical concerns beyond mere verification. This includes issues related to data privacy, informed consent (GDPR), and potential biases.
Having an Ethical Board offers twofold advantages. First, it ensures that our projections and data forecasts are as free from biases as possible, providing you with reliable information for your strategies. Second, it lays a foundation of trust in your brand, enabling transparent communication about your data landscape with utmost confidence.
Ethical Board
Deliverable
We conduct in-depth data analysis, uncovering hidden insights ready to enhance guest satisfaction, propel market growth, and boost direct sales.
We design tailored solutions that capitalise on the connectivity of your existing tech infrastructure, promoting guest personalisation and equipping both strategic and operational teams with the data they need at their fingertips
Our expertise extends to crafting predictive models, giving you foresight into future occupancy rates.
We help you in organising and analysing your data to rethink how you can build the future.
The results are presented through powerful data visualisations that encourage your team to engage, explore, and swiftly understand data, bypassing the overwhelm of lengthy texts or dense Excel tables.
Creative Data solutions
Melanie Rozencwajg
With a background in creative technology and social science, Melanie embarked on her exploration of archives as data transformation in the digital age during her master's degree at the Royal College of Art a decade ago. This research led to the creation of two companies that seamlessly blend tech, design, and social sciences, with operations in 125 countries, where she delved deeper into the vast potential of data.
In 2021, she was honoured with the prestigious "Women in Culture" prize for her contributions to tech and innovation.
In 2023, she founded Data Think Lab, which includes an ethical board of data verifiers and collaborates with a talented pool of data experts from around the globe, including data engineers, data scientists, and data analysts.
Our team
is well coordinated with expertise in:
